Porsche Scopes Seoul

Visual design and experience creation for Porsche SCOPES Seoul, a four-day festival celebrating local innovators in art, design, music, technology, and culture.

What

Designed and developed three unique AR filters using SparkAR, integrated with 2D/3D assets and interactive elements

Collaborated with COQCOG on social media marketing strategies to ensure the filters effectively promoted Porsche SCOPES

Focused on optimizing the filters for Instagram’s platform, ensuring seamless performance across a variety of mobile devices

Enhanced the festival’s social media presence by encouraging user interaction and shareability

"Luca designed three Augmented Reality (AR) filters for Instagram as part of the marketing strategy for Porsche SCOPES, a festival celebrating innovation in art and technology. Using SparkAR, he created immersive filters that enhanced user interaction and encouraged social media sharing, significantly boosting digital engagement and fostering community among attendees."

How

The AR filters were crafted with the goal of amplifying Porsche SCOPES' presence on Instagram by creating visually striking and interactive experiences that all guests can use through a smartphone

Combining 2D and 3D elements and custom VFX with hand tracking and motion-based interactivity using SparkAR. Each filter was designed to resonate with the festival's audience, driving user engagement and encouraging social sharing

Collaborating with COQCOG, an experience design studio, we ensured that these AR filters played a key role in the broader marketing and promotion strategy for Porsche SCOPES

Other Works

Augmented Reality

This AR showcase presents a trio of cutting-edge demos, each exploring different dimensions of augmented reality. From AR fashion to real-time nutrition insights and immersive 360-degree shareable content.

AR Fashion a demo that overlays 3D elements on clothing in real-time, showcasing the possibilities to enhance or completely redesign outfits. It lets users experiment with virtual styles, offering a glimpse into the future of fashion for shows, retail, and personal styling.

AR Nutrition Reader demo allows target tracking, triggering a virtual HUD that displays key ingredients and nutritional information in real-time. This demo highlights the potential for interactive, on-the-spot insights, making food choices more informed and convenient.

AR 360° demo immerses users in an augmented environment, allowing them to customize their surroundings during video calls or for social sharing. This feature transforms the user’s background with dynamic, immersive scenes, offering a unique and engaging way to enhance virtual interactions and content creation.